Tailored solutions ensure you achieve your goals efficiently and effectively.
Building the rocket
The foundational elements of your success
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Navigate New Markets with Confidence
Who is it for: This service is tailored for businesses planning to introduce an existing product or service to a new market, or launching a new product or service under an established brand.
Deliverables: Our comprehensive Market Entry Discovery project provides an in-depth analysis of the new market and commercial landscape, including regulations, restrictions, and opportunities.
Benefits: Equip your business with the insights needed to confidently enter new markets, and avoid unforeseen challenges and regulatory hurdles.
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Identify and Understand Your Best Customers
Who is it for: Ideal for businesses with a great product but struggling with traction. This service helps identify and understand your most loyal customers and what keeps them coming back.
Deliverables: Digg Digital conducts thorough analysis of your product, past and current customers, and those who didn’t convert. Through surveys and interviews, identify your best-fit customers and articulate why they love your business.
Benefits: Boost conversion rates, reduce customer acquisition costs, and create brand champions to drive organic growth.
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Sharpen your value proposition
Who is it for: Businesses with a clear market and customer understanding but struggling to communicate their value effectively.
Deliverables: Using your brand, customer, and market knowledge, refine your positioning and test various benefit statements to determine the most effective approach.
Benefits: Improve marketing effectiveness by translating research into actionable positioning strategies, forming the foundation for future marketing and brand efforts.
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Find your edge
Who is it for: Businesses needing a fresh look at their competitive landscape to refine their market positioning and strategic focus.
Deliverables: Provide a detailed analysis of 4 to 10 competitors, including SWOT and messaging analysis, and competitor mapping to highlight strategic opportunities. Outputs include comprehensive reports, sales battle cards, and pitch presentations.
Benefits: Use competitive insights to your advantage by identifying differentiation opportunities and focusing on strategies that resonate with your target customers.
Reaching Orbit
Unlocking the momentum needed to discover new heights
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Roadmap to your north star
Who is it for: Businesses with core marketing elements in place but need help integrating them into a cohesive and effective plan.
Deliverables: Develop a detailed week-by-week marketing plan that fits your budget and timelines, and can be used to brief internal or external teams.
Benefits: Ensure optimal use of your marketing budget with a clear, actionable plan that guides your marketing efforts over the next 6 to 12 months.
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Fractional Growth Leadership
Who is it for: Start-ups not ready to hire a full-time Growth Director but need expert guidance to keep their marketing efforts focused and aligned.
Deliverables: I act as your interim Growth Director, managing your marketing and growth strategies to build momentum until you're ready for a full-time role.
Benefits: Gain the expertise of a seasoned Growth leader, ensuring your growth plan is effectively executed and your business stays on track.
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Optimise your customer activations
Who is it for: Those looking to spend marketing £ in the most effective manner. I will identify the pinch points in your customer funnel and help build a strategy to unblock the flow of customers into your business.
Deliverables: Full top to bottom funnel analysis looking at barriers, timelines and costs of each stage to identify weaknesses and opportunities in the pipeline. I will then work with you to devise strategies to alleviate these pressure points.
Benefits: Spend less money and less time to convert more customers faster. Future proof your sales pipeline with a new understanding of your customer funnel performance.
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Turn customers into advocates
Who is it for: Businesses with loyal customers but experiencing slow growth or a weak sales pipeline.
Deliverables: Identify your champion customers and connect them with your sales pipeline or growth audience, leveraging key moments and use cases to drive high-conversion traffic.
Benefits: Utilise referrals and social proof to lower acquisition costs and boost conversion rates by highlighting your advocates' voices.